Luz · Ceta · AI — Barcelona

Barcelona's hidden gems
deserve to be found.

LucetAI is an agentic travel platform that redirects high-value visitors away from overcrowded landmarks — directly to Barcelona's authentic, family-run businesses, at the exact moment they are ready to discover something real.

✦ No cost to join ✦ 10% only when we send you a customer ✦ 2% reinvested back into your business
40
Businesses under IRS evaluation
20
Founding spots — applications open
7
Barcelona neighbourhoods covered

Who qualifies as a Founding Gem

We are currently evaluating 40 businesses across Barcelona's neighbourhoods against our Integrated Rating of Sustainability (IRS) criteria. Every application is reviewed personally. Here is what we look for:

🏛️
Identity & Heritage
Locally owned, family-run or independently operated. Actively maintaining traditions, heritage crafts, historic spaces or neighbourhood subcultures.
🤝
Community & Economy
More than 70% of team members living locally. More than 50% of ingredients or materials sourced from Catalan suppliers or artisans.
🌱
Resource & Planet
Eliminating single-use plastics, separating waste, using energy-saving solutions. A written environmental policy or house rules the team follows.
📲
Digital Readiness
Walk-in, direct booking, or OTA — any model works. We adapt our routing to how you actually operate, not the other way around.

We review every application personally and reply within 48 hours · Revisem cada sol·licitud personalment i responem en 48 hores · Revisamos cada solicitud personalmente y respondemos en 48 horas

90%
Goes directly to you
Your revenue. We charge half the industry standard commission — so you keep more of every euro your visitors spend.
8%
Platform fee
Only charged on verified visits we send you. No subscription, no setup fee, no risk. Zero cost until we deliver.
2%
Reinvested in your business
Goes into the Lucet Impact Fund — accessible to you for solar panels, staff training, water systems, and sustainability upgrades you couldn't afford alone.

Apply to become a founding gem

Apply to join the pilot

We review every application personally. Founding Partners are featured on this page and help shape how LucetAI works. No documentation required — we operate on mutual trust. 20 spots available.

Your business Tell us who you are and where to find you.
Your values Tick everything that reflects how you run your business. No documentation needed.
Identity & Heritage
Tells us you are part of the real city, not a corporate chain.
Community & Economy
Measures how much revenue stays in the neighbourhood instead of leaking out.
Resource & Planet
Baseline environmental practices — every small step counts.
Digital Readiness
Helps the LucetAI routing engine understand how best to direct customers to you.
0 / 11 ticked
Your story Optional — but we'd love to hear it.
Something went wrong. Please try again or email us at info@lucetai.travel.
✦ Application received. We will review it personally and reply within 48 hours from info@lucetai.travel.

No commitment required. This is an expression of interest. We will follow up with a one-page Founding Partner Memorandum.